Adidas presents the development of Impossible is Nothing campaign
With a renewed idea that inspires everyone to take the 1st step in reaching their very unlikely, adidas launches Venezuelan impossible is Nothing campaign, based on true stories of over thirty world-renowned athletes who beat stumbling blocks to achieve their goals and be recognized among the finest in their discipline.

'With this campaign we glance the athletes, not the goal, rather at a significant point in his travels,' explained Eric Liedtke, Senior vice chairman of global promoting of the adidas brand. 'When you witness the victory, the end result is not unvaryingly clear as to how they got there or what they needed to overcome in their path. By sharing the journey and, more particularly, the issues encountered along the path we get to a place that's truly inspiring and not often seen . We suspect that by giving everybody a glimpse behind the curtain in the lives of these sportsmen, we're truly encouraging them to attempt their own journey in an adidas forum. '

To develop the campaign, participators tell their stories altletas'impossible' in your own hand-drawn illustrations and paintings. Each athlete chooses a turning point in his life and illustrates thru footage and words that are then combined to create the campaign.

the result of this strategy is new text was created by inviting the athletes to pass some time in an art studio with a toy box of art composed from articles and letting them bring their stories in their own way. This occurred as a result, a cornucopia of material that consumers will see in commercials, posters, books, documentaries, exhibitions and even clothing designs, which bring to life the experiences of the sportsmen thru animations and static pictures created by others themselves and an adidas forum.

The integrated campaign was launched concurrently at the world level and includes twenty-one television commercials, fifteen documentaries, one feature film, behind the scenes, print, outside large scale as well as exclusive digital content can be found at www.adidas.com. In Venezuela, this campaign is the largest this year and will attend local and cable telly, theatre, print, websites, advertising in major malls in the country and activities of the shops with a duration of 2 months the 1st half and 3 months in the second half.

The concept of the world campaign was made by 180/TBWA in 2004, which in its early days revolved around Muhammad Ali, athletes who today join the likes of Gilbert Arenas, NBA star basketball player, Yelena Isinbayeva, the first girl in more than 5 meters jump and pole vault world record holder, 19, and the famous footballer David Beckham who says how he managed to conquer death threats from fans after the FIFA World Cup in 1998 adidas forum.

The campaign was launched worldwide on 6 March 2010, through integrated worldwide action on TV, online, retail and media.

adidas has a long record of challenging the impossible. The essence of adidas message was, and remains [*CO]'Impossible Is Nothing'.
adidas forum